{"id":303,"date":"2025-02-12T23:46:23","date_gmt":"2025-02-12T23:46:23","guid":{"rendered":"https:\/\/mmatamala.cl\/wp\/?p=303"},"modified":"2025-02-26T19:17:20","modified_gmt":"2025-02-26T19:17:20","slug":"analise-heuristica","status":"publish","type":"post","link":"https:\/\/mmatamala.cl\/wp\/pt\/analise-heuristica\/","title":{"rendered":"An\u00e1lise e diagn\u00f3stico UX"},"content":{"rendered":"\n<pre class=\"wp-block-preformatted\">Caso: Diagn\u00f3stico UX Estrat\u00e9gico. Otimizando a Experi\u00eancia Digital da Petrobras Chile<\/pre>\n\n\n\n<p class=\"has-black-color has-text-color has-background has-link-color has-small-font-size wp-elements-90b05d97ad7e36e346a9235de4ba056b\" style=\"background-color:#fafafa\">Para o redesenho do site da Petrobras Chile, realizei um diagn\u00f3stico estrat\u00e9gico de UX, avaliando a usabilidade em \u00e1reas-chave como promo\u00e7\u00f5es, buscador de postos e centro de ajuda. Por meio de uma avalia\u00e7\u00e3o comparativa com princ\u00edpios heur\u00edsticos, identifiquei oportunidades de melhoria que otimizaram a experi\u00eancia digital do usu\u00e1rio.<br><\/p>\n\n\n\n<p>\ud83d\udccc <strong>Fun\u00e7\u00e3o:<\/strong> UX Research \u2013 UX Designer<\/p>\n\n\n\n<hr class=\"wp-block-separator alignfull has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Contexto e Desafio<\/h2>\n\n\n\n<p>A Petrobras Chile precisava redesenhar seu site para melhorar a usabilidade e a experi\u00eancia do usu\u00e1rio. Antes de iniciar o redesign, era essencial identificar pontos de fric\u00e7\u00e3o e comparar o desempenho com sites concorrentes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5760\" height=\"5420\" src=\"https:\/\/mmatamala.cl\/wp\/wp-content\/uploads\/2025\/02\/image-29.png\" alt=\"\" class=\"wp-image-484\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Objetivo do Projeto<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diagnosticar a experi\u00eancia digital atual.<\/li>\n\n\n\n<li>Identificar problemas-chave na navega\u00e7\u00e3o e estrutura de informa\u00e7\u00e3o.<\/li>\n\n\n\n<li>Comparar o desempenho com concorrentes do setor.<\/li>\n\n\n\n<li>Fornecer recomenda\u00e7\u00f5es estrat\u00e9gicas para melhorar a experi\u00eancia do usu\u00e1rio.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Processo e Metodologia<\/h2>\n\n\n\n<p>Para garantir uma an\u00e1lise rigorosa, implementei uma abordagem de pesquisa UX estruturada:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mapeamento da navega\u00e7\u00e3o<\/strong>\n<ul class=\"wp-block-list\">\n<li>Home<\/li>\n\n\n\n<li>Promo\u00e7\u00f5es e benef\u00edcios<\/li>\n\n\n\n<li>Buscador de postos de combust\u00edvel<\/li>\n\n\n\n<li>Centro de ajuda<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"435\" src=\"https:\/\/mmatamala.cl\/wp\/wp-content\/uploads\/2025\/02\/ezgif.com-video-to-gif-22-1.gif\" alt=\"\" class=\"wp-image-485\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"389\" src=\"https:\/\/mmatamala.cl\/wp\/wp-content\/uploads\/2025\/02\/ezgif.com-crop.gif\" alt=\"\" class=\"wp-image-295\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Benchmarking com concorrentes do setor<\/strong>\n<ul class=\"wp-block-list\">\n<li>Realizei uma an\u00e1lise comparativa de sites de empresas l\u00edderes do setor para identificar as melhores pr\u00e1ticas em experi\u00eancia do usu\u00e1rio.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2326\" height=\"1468\" src=\"https:\/\/mmatamala.cl\/wp\/wp-content\/uploads\/2025\/02\/image-5.png\" alt=\"\" class=\"wp-image-296\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1602\" height=\"1478\" src=\"https:\/\/mmatamala.cl\/wp\/wp-content\/uploads\/2025\/02\/image-6.png\" alt=\"\" class=\"wp-image-297\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise heur\u00edstica com matriz comparativaando uma escala de avalia\u00e7\u00e3o:<\/strong> Para avaliar a usabilidade, utilizei uma matriz comparativa baseada nos 10 princ\u00edpios heur\u00edsticos de Nielsen. Adotei uma escala de avalia\u00e7\u00e3o de 1 a 5 para medir a gravidade dos problemas encontrados, sendo 1 o pior e 5 o melhor desempenho.\n<ul class=\"wp-block-list\">\n<li><strong>1:<\/strong> N\u00e3o cumpre ou n\u00e3o funciona<\/li>\n\n\n\n<li><strong>2:<\/strong> Funciona com dificuldade<\/li>\n\n\n\n<li><strong>3:<\/strong> Cumpre, mas precisa de melhorias<\/li>\n\n\n\n<li><strong>4: <\/strong>Cumpre e funciona bem<\/li>\n\n\n\n<li><strong>5:<\/strong> Funciona de forma excelente<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"391\" src=\"https:\/\/mmatamala.cl\/wp\/wp-content\/uploads\/2025\/02\/ezgif.com-crop-1.gif\" alt=\"\" class=\"wp-image-298\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Principais Descobertas<\/h2>\n\n\n\n<p>Os resultados da an\u00e1lise revelaram pontos de melhoria cruciais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dificuldade na navega\u00e7\u00e3o<\/strong> \u2013 Buscador de postos pouco intuitivo.<\/li>\n\n\n\n<li> <strong>Inconsist\u00eancias visuais<\/strong> \u2013 Diferen\u00e7as de design entre se\u00e7\u00f5es.<\/li>\n\n\n\n<li><strong>Falta de feedback para usu\u00e1rios<\/strong> \u2013 Sem mensagens de erro claras.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"545\" src=\"https:\/\/mmatamala.cl\/wp\/wp-content\/uploads\/2025\/02\/image-7.png\" alt=\"\" class=\"wp-image-299\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"548\" src=\"https:\/\/mmatamala.cl\/wp\/wp-content\/uploads\/2025\/02\/image-8.png\" alt=\"\" class=\"wp-image-300\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Recomenda\u00e7\u00f5es e Solu\u00e7\u00f5es Propostas<\/h2>\n\n\n\n<p>Com base na an\u00e1lise realizada, foram propostas melhorias estrat\u00e9gicas para otimizar a experi\u00eancia do usu\u00e1rio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Otimiza\u00e7\u00e3o da navega\u00e7\u00e3o:<\/strong> Redesigne do buscador de postos de combust\u00edvel com autocompletar e filtros.<\/li>\n\n\n\n<li><strong>Consist\u00eancia visual:<\/strong> Unifica\u00e7\u00e3o dos elementos da interface em todas as se\u00e7\u00f5es.<\/li>\n\n\n\n<li><strong>Feedback ao usu\u00e1rio:<\/strong> Inclus\u00e3o de mensagens de erro claras e objetivas.<\/li>\n<\/ul>\n\n\n\n<p><strong>Meu papel e contribui\u00e7\u00f5es:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pesquisa de UX:<\/strong> Realiza\u00e7\u00e3o de diagn\u00f3stico UX, benchmarking e avalia\u00e7\u00e3o heur\u00edstica.<\/li>\n\n\n\n<li><strong>Design UX:<\/strong> Proposi\u00e7\u00e3o de solu\u00e7\u00f5es para otimizar a experi\u00eancia digital.<\/li>\n\n\n\n<li><strong>Ferramentas:<\/strong> Utiliza\u00e7\u00e3o de Figma, Miro e heur\u00edsticas de Nielsen.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diagn\u00f3stico UX estrat\u00e9gico. Otimizando a experi\u00eancia digital da Petrobras Chile<\/p>\n","protected":false},"author":1,"featured_media":302,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-pt"],"_links":{"self":[{"href":"https:\/\/mmatamala.cl\/wp\/wp-json\/wp\/v2\/posts\/303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mmatamala.cl\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mmatamala.cl\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mmatamala.cl\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mmatamala.cl\/wp\/wp-json\/wp\/v2\/comments?post=303"}],"version-history":[{"count":4,"href":"https:\/\/mmatamala.cl\/wp\/wp-json\/wp\/v2\/posts\/303\/revisions"}],"predecessor-version":[{"id":566,"href":"https:\/\/mmatamala.cl\/wp\/wp-json\/wp\/v2\/posts\/303\/revisions\/566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mmatamala.cl\/wp\/wp-json\/wp\/v2\/media\/302"}],"wp:attachment":[{"href":"https:\/\/mmatamala.cl\/wp\/wp-json\/wp\/v2\/media?parent=303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mmatamala.cl\/wp\/wp-json\/wp\/v2\/categories?post=303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mmatamala.cl\/wp\/wp-json\/wp\/v2\/tags?post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}